SCOPE Digital Agency took on the challenge of reviving the XTERRA brand within the South African sporting landscape through the use of multiple social media platforms over a 5 month period – in the build-up to the 2023 event on 21-23 January.
Translating, adapting and re-introducing this global brand to South Africa involved following a number of guidelines in terms of design, tone and execution in order for XTERRA Sa to align with the international standard.
XTERRA is a global lifestyle brand that champions the outdoor enthusiast in their pursuit of relentless adventure – through a series of off-road triathlons!
The community is made up of individuals yearning to explore their natural surroundings and push the limits. For them, it’s all about living life more sustainably, adventurously, and courageously!
XTERRA has spread its reach to 47 countries since its founding 2 decades ago, enabling athletes around the world to challenge themselves and explore untamed terrain.
Now XTERRA returns to South Africa for the first time since 2019 under the leadership of former elite athlete and 7 x world champion Conrad ‘The Caveman’ Stoltz.
We were briefed by XTERRA SA to develop a comprehensive digital marketing strategy which looked at increasing their social media presence to ultimately drive event entries for the event taking place at Grabouw Country Club.
XTERRA Event Conclusion
The Social Media platforms played a huge role in attracting new and returning XTERRA athletes from both local and international locations. 60% of XTERRA SA event entries came through Social media platforms and our digital marketing events.