Browse our favourite, and some of the best social media marketing tools you should be using to grow your business online.
Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.
Take a look at some of the best social media marketing tools you should be using in 2021.
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Falcon.io is a social media marketing platform for Facebook, Twitter, LinkedIn, and Instagram with analytics and community engagement capabilities.
How Falcon Works
You can create an overview of cross-platform metrics and KPIs to determine which of your strategies are working best. Falcon boasts customisable dashboard updates in real-time which will give you insight into your performance on your profiles.
Brand24 provides you with social insights into what people are saying about your brand online. Get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more with Brand24.
How Brand24 Works
Brand24 shows you a mentions feed, where you can discover what people are saying about your brand. You can take action in real-time as well as being able to join in and engage in discussions directly from Brand24.
Using the platform, you can easily see any surges in brand mentions, and discover if there is a problem.
Put your content ideation on autopilot, with Feedly. To set your feed up, just add the RSS feeds of your favorite blogs and Feedly will create a daily “magazine” with all its content, organised by topic.
How Feedly Works
Using Feedly is a great way to stay up to date with the latest articles that get released. Feedly will save you hours of time and energy combing through social media posts to find good content. Simply add the RSS feed, and you’re good to go!
Ever get stuck finding that perfect picture for a post? Consider making use of Unsplash. The website offers a massive library of clean, polished and professional photos – all for free!
How Unsplash Works
You don’t have to create an account to download photos. But if you do create an account, you can follow certain creators who match your brand. You’re also able to create your own collection for photos to use in the future.
Once you’ve found a photo you like, downloading is as simple as choosing your image size and clicking save.
Ever wonder how some social media feeds seem to churn out beautiful graphics 24/7? The social media manager of that company is probably using Canva.
This social media marketing tool makes designing eye-catching graphics as easy as dragging and dropping into a ready-made template.
How Canva Works
Canva features an intuitive graphics builder that allows you to pick from a massive library of over two million templates. You can then use the builder to customize your graphic to fit your brand and messaging.