PPC stands for “pay-per-click”. This is a form of advertising in which you set a budget for your ads on a given platform, such as Google or Facebook, and then only pay for the clicks you receive.
There are a variety of similar types of advertising, such as pay-per-impression or pay-per-view; all of these work on the premise that you pay only when the intended interaction—views, clicks, or impressions—occurs.
